Privacy Policy

This privacy policy sets out how SmartPunching Europe Ltd uses and protects any information that you provided upon registering on our website –

Consent | Marketing

  • We hate spam as much as you do. Our communications will always be professional, industry– orientated, and informative.
  • We operate an ‘Opt Out’ policy when customers engage with our services.
  • Clear unsubscribe details are always shown on our e–communications.
  • All unsubscribes are actioned and those individuals will not receive further e-marketing from us.
  • If you have registered with any of our services, your personal contact information may be used by us to contact you in writing, by e–mail or telephone to offer you products, offers and services that we believe are directly related to the garment decoration marketplace.
  • Much of our e-marketing is sent through i-Contact where we transfer & store your business email address and track interactions.
  • Data we pass to i-Contact for e-marketing purposes is protected by the terms on their Privacy Policy.
  • You can opt out of receiving contact for marketing purposes at any time. Please write to the Data Protection Officer,

Legitimate Interests Assessment

The corporate and individual personal data we hold of customers and companies is to provide services or information to, or requested from those companies.

  • This information is used for business to business purposes only.
  • Our communications are only related to the garment decoration industry.
  • We only use people’s data in ways they would reasonably expect and which have a minimal privacy impact.

Purpose test: Any marketing or services provided by us would only ever contain information that should be of genuine business interest to that company.

Necessity test: To provide requested services, and to keep industry companies informed of news, events, industry products and our services it is necessary to hold company and contact data.

Balancing test: The individual’s interests override the legitimate interest. All individuals have right of access, right to erasure and right to restrict processing, in addition to any rights within General Data Protection Regulations (GDPR) and Privacy and Electronic Communications Regulations (PECR)

Privacy & Sharing Policy

  • On registration to use the above websites we will process your personal information in the way indicated in this Privacy Policy.
  • This can be amended or removed at any time on request.
  • We measure traffic and activity for site customer analysis purposes.
  • Over time the way we process your personal information may change.
  • We will let you know about changes that may not be obvious to you by publishing them in the Privacy Policy.
  • By using our websites, you agree to any change we tell you about unless, within 60 days of that notice, you write and tell us not to handle your information in the new way.
  • We do not collect or store any credit/debit card information online or on our systems.
  • The information collected about you by your use of our websites will only be held by

User Initiated Contact

If you contact us by telephone or by e–mail asking for assistance or information, we may ask for, or use your existing personal information we hold. As well as using your personal information to help you, your personal information will be used to contact you for marketing purposes (including market research)

Data Retention Period

  • The GDPR Act does not set out any specific minimum or maximum periods for retaining personal data.
  • We hold company and contact data until such time until we are asked to remove or take any other action in accordance with GDPR by an individual or company, or until it is felt our services are no longer of interest to any individual or company.
  • We retain personal data relating to customer quotations and orders for historical, statistical or research purposes indefinitely or until it is no longer needed and then deleted.
  • Previous history of marketing activity is retained unless specific requests are received not to do so.

Access to Your Records | Individual Rights

  • In accordance with General Data Protection Regulation (GDPR) you have a right to see a copy of the information we hold about you on request.
  • You also have a right to erasure including retention and disposal, and a right to restrict processing. You may request that your data is removed from all our company systems at any time.
  • If you wish to see a copy of the information we hold about you please write to the Data Protection Officer, We will respond with 14 days.

Notice of Breach of Security

SmartPunching EU is committed in ensuring that any information we hold on you is totally secure. However, should a security breach cause an unauthorised intrusion into our system, appropriate notifications will be made in accordance with GDPR. We will notify you as soon as possible and later report the action we took in response.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Notice of Breach of Security
If a security breach causes an unauthorised intrusion into our system appropriate notifications will be made in accordance with GDPR. If any breach affects you, then we will notify you as soon as possible and later report the action we took in response.

Consent - Marketing Database
All external e-shot unsubscribes automatically managed by i-Contact

Consent - Customers
This consent is included in this Privacy Policy

Individuals' rights
Individual rights are included in this Privacy Policy

Right of access
Right of access is included in this Privacy Policy

Right to erasure
Right to erasure including retention and disposal. Requests may be made that data is removed from all of our internal company systems.

Right to restrict processing
Individual can request to Unsubscribe from any marketing communication at any time. All e-shots contain an 'unsubscribe' button. Only the individual can request to re-subscribe.